About
I am a multidisciplinary UX Researcher, Creative, and Strategist who cares about designing experiences that are distinguishable to a specific brand and product. My goal is to shape solutions for brands, products, and enterprise digital platforms to elevate business outcomes. I believe that good design, like problem framing, is an iterative process, good design equals good conversions, and good design is intentional. My focus is to align cross-functional teams, user insight, and strategy by honing in on research as a critical component of product delivery.
Outside of work, I pursue photography, music, and travel. Bilingual in English and Spanish.
MS, Strategic Design, Parsons School of Design Global Executive Program
UX Research & Design Specialization, University of Michigan
BA, Cognitive Psychology, Simpson University
“Daniel played a pivotal role in our web overhaul…by translating complex user behaviors into actionable design improvements, he directly contributed to a significant optimization of our sales funnel. He has a unique talent for explaining the "why" behind design choices, ensuring that the entire team is aligned with the needs of the customer.”
-Ryan Van Splinter
Director of Marketing,
Westland Distillery
“Throughout a project marked by frequent client changes…Daniel provided refined functionality and design components for development while meeting tight timelines. Daniel has proven he is an excellent collaborator under pressure.”
-Emily G.
PM, BW Events Tech
“Daniel’s craftsmanship conveys his keen awareness of subtlety and nuance. He’s not afraid to experiment or try new things, but neither is he willing to settle for anything less than excellence as a final result.”
-Jared W.
Design Manager, Edward Jones
What I’m Known For
UX Research
UX Strategy
Product Design
Service Design
Workshop Facilitation
Low-Hi Fidelity Protoyping
What I Like to Explore
Visual Design
Graphic Design
Photography
Brand Identity
